Social Media & Content Specialist

Role:	Social Media & Content Specialist
Reports to:	Director of Operations
Job Purpose:	– Lead a small remote digital marketing team – Planning, implementing, managing, and monitoring Eden’s social media strategy
Based:	Hybrid Role
Salary:	£30,000

Responsibilities

• Develop, implement, and manage Eden’s social media strategy
• Manage and oversee social media content, collaborating with both internal and external stakeholders to develop content
• Measure the success of social media campaigns, including SEO and ad campaigns
• Stay up to date with latest social media best practices and technologies
• Support the development and creation of video-based content
• Implement advertising campaigns, anticipating new marketing opportunities
• Liaise with senior management and external agencies
• Utilise social media marketing hosting tools Loomly, Hootsuite, Buffer for post scheduling, monitoring, and analytics
• Support the overall digital marketing strategy and supporting action plans
• Improve product marketability and profitability by researching, identifying, and capitalising on market opportunities
• Research and develop marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals
• Accomplish marketing objectives by planning, developing, implementing, and evaluating campaigns
• Create a strong social media presence on new and existing social media channels
• Drive new initiative to promote the company’s brands, introducing innovative and creative solutions for brand recognition
• Gather, investigate, and summarise market data/trends in producing monthly reports to the Executive
• Accomplish marketing objectives by training and coaching employees to peak performance levels
• Carry out any additional duties as reasonably requested by the Executive
• Promote Eden Training Solutions at every opportunity with employers and learners
• Manage own time effectively in managing both the business development and marketing teams
  
  

Skills, Knowledge and Experience

Essential:

• An experienced leader with a proven track records in marketing and social media management
• Social media platforms and a good understanding of social media KPIs
• A clear understanding of marketing strategies
• Familiarity with web design and publishing
• Strong analytical, organisational, and creative thinking skills
• Excellent communication, interpersonal, and customer service skills
• Strong understanding of SEO, web traffic metrics, data analysis and report writing
• The ability to work under pressure
• Enthusiastic and self-motivated
• Confident using Microsoft Office Suite, SharePoint and Teams
• Experience of working in a strong customer focus environment
• Working in a changing environment
• Strong organisational skills
• Ability to plan, organise and priorities own workload to work to strict deadlines
• Adobe Creative Cloud and Graphic Design skills
• Adobe Premiere Pro, After Affects, Photoshop, Illustrator, XD, In-Design, Animate

Mandatory Qualifications:

• A* – C GCSE English (or equivalent)
• Diploma or higher-level award in digital marketing and social media

Desirable Qualifications:

• BSc degree in digital marketing
• A-level in English language/literature

Other requirements

• Full enhanced DBS check will be required

Benefits 

• Employee incentive schemes 
• 25 days annual leave (increasing 1 per year to 28 days) plus Bank Holidays, Birthday and Wellbeing Days
• Long service awards 
• Company pension auto enrolment scheme 
• Annual Golden Ticket winner (nominated by peers) £1,000 
• Excellent learning & development opportunities 
  
  

Salary: £30,000